TestimonialsBelow are a few examples of the great feedback we receive from day to dayUse the navigation on the left to jump from section to section. From those in the know...Lager doesn't have to be blanded...By Mitchel Adams, The Thatchers Arms, Mount Bures, Essex published in The Good Pub Guide November 2009 Beer enthusiasts often dismiss lager as bland and tasteless, and I have to say that often I agree. The term 'lager' comes from the German word 'lagerung' which means to store. Traditionally lager would be stored for at least 3 weeks in chilled vessels. Unfortunately some of the bigger breweries are more interested in selling their beer quickly to follow time consuming traditions like these. As with any process, cutting corners has a detrimental effect, in this case, taste. Many of us are aware that German & Czech lagers are still traditionally brewed and have far more flavour than mass produced big brand beers. Some of you may also know that there is a huge microbrewery movement in the USA producing some fantastic keg & bottled lagers. The good news is that there are also an increasing number of artisan brewers in the UK producing Real Lager. These brewers have the same level of passion for their product as we have come to expect from Real Ale microbreweries. They are hand picking the finest ingredients, sourcing local malts and storing their beer correctly to allow the beers to mature. At the beginning of October the new lobby group ‘Lager of the British Isles' (LOBI) was founded and held its first major event ‘British Lager Week' from the 12th – 18th. The aim of the event was to change perceptions and raise the profile of British Lager. The artisan producers do not have huge marketing budgets and rely on the quality of their product and word of mouth in order to keep going. At The Thatchers we stock a selection of draught & bottled beers from artisan brewer Meantime as well as a draught lager from Calvors, only 3.8%, but full of flavour. Calvors has been gaining in popularity since we started stocking it earlier this year and October saw sales overtake Carlsberg for the first time to become our biggest selling lager brand. Try asking your local pub get off of the 'blandwagon' and stock a Real Lager.
The Ormskirk BaronBeer blogger 15th July 2011 I was lucky enough to be asked by Ales By Mail if I would like to attend their first craft beer & food tasting night held at the Mustard Bar & Bistro a couple of weeks ago. It was a six-course meal with each food item paired with a specific beer:
It was an excellent evening, both Richard of Mustard & Paul from Ales By Mail did a great job talking us through the courses and the food & drink was lovely!
SpringErica Clegg, Spring Agency 6 October 2011 Spring was delighted to sponsor and judge the Best Suffolk Drink category in this year's Archant and Adnams Suffolk Food & Drink Awards. Public voting led to three extraordinary finalists: Aspall's Premier Cru Cyder, Stoke Farm Pear Juice and Calvors Premium Lager. I spent an enormously enjoyable day visiting the three, and having the immense privilege of guided tours by the owners (passionate about their craft, to a man) and tastings. Calvors is the baby of the three – set up in 2008 by Alec Williamson on the family farm, in a brewery he has built himself in a barn. It's a delight to discover that the range of lagers produced is full flavoured and varied, extremely high quality and a firm equal of any of the best European lagers. I'm at a loss to understand why we brew so little proper lager in the UK, and Calvors deserves to become a flagship British brand. Alec's imagination, pluck and skill deserve all the recognition that can be heaped on him.
Jimmy DohertyFrom Jimmys Farm on Twitter 4 October 2011 @calvors lager Love your products....so tempted! From those that are selling Calvors...The Brewery TapMike Keen – Landlord, The Brewery Tap, Ipswich "Calvors is bloody great. As soon as we took over the pub we switched
The ChequersEmail received from a satisfied customer! (and confirmed to us by Pat Spillane, the Landlord of The Chequers, Gazeley) "Sitting in the garden of The Chequers, Gazeley enjoying a pint of your lovely lager. Landlord tells me it’s the fastest selling lager he has everknown!"
The Fat CatLiz – Manageress, The Fat Cat, Ipswich "We pride ourselves on selling top quality, tasty real ales both from local brewers and from those all over the country. Our lager selection also has to be top quality. Calvors Premium lager sells very well, even alongside the more well known brands such as Bitburger and Staropramen. Calvors appeals because of its local origin and excellent taste."
The Barn RestaurantLouise – Restaurant Manageress, The Barn Restaurant, Pidley, Cambs "Here at The Barn Restaurant in Pidley we take great pride in celebrating local seasonal produce and Calvors draught 3.8 fits into our selection of locally produced drinks really well. The service and support is great and the product offers our customers something new and different."
Woodbridge Wine CompanyRichard Campbell – Director, Woodbridge Wine Company, Woodbridge, Suffolk "I’m writing to say thank you for the great service you supply to Woodbridge Wine Company. Your staff are always very helpful and attend to us in a very professional manner. The products are very well made and are in constant demand in our shop. I look forward to a very happy and successful relationship between us and I’m sure you will move on to full nationwide coverage with your lovely lagers." And finally, from those who are enjoying it...Just Tried it!Michael Hills "Hi, I recently tried Calvors at the new and improved Angel Inn at Debenham and thought I would say that it is one of the best tasting lagers I've tried in years. It's also great that you are just across the fields from mine! Keep up the good work, Mike"
Love the new 3.8% lagerChris Waters, Copywriter "Hi Calvors Just a quick note to say thanks for doing the lower 3.8% Calvors. Great taste; milder headache! It's brilliant to have a local brewery producing such a beautiful lager. Keep up the great work. All the best Chris"
UniqueKieran McDonald "I wouldn’t normally drink lagers but yours tastes truly different - very unique. Thanks, Kieran McDonald."
First TryAndrew Merton "Dear Calvors, This weekend I tried your Premium lager for the first time and was extremely impressed! Kind Regards, Mr Andrew Merton"
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